Alexa Facebook Post
Alexa Text Message
Alexa banner ad

Copy and Concept Final Project

This is my final project for my copy and concept class. I worked alongside on of my peers in order to develop a campaign for Amazon Alexa. We developed a creative brief in order to convince our target audeince that Amazon Alexa products were safe, and do not spy on them. We then developed copy for different media including a Facebook ad, tv script, radio script, email, etc. Our goal was to create a cohesive message around out Big Idea: "she listens when you need here".